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CRUX is a completely customizable predictive analytics platform that can meet your organizations unique analytics requirements. Using proprietary algorithms, CRUX develops dynamic intelligence modules for each customer and their household. Insights at a household level can help improve the overall customer contactability and serviceability thereby improving the possibility of higher customer retention, more accurate cross sell and better claims and fraud prediction.

Aureus Customer Analytics

A superior customer experience starts when you know everything there is to know about your customers at all times. CRUX brings all the customer data - interactions, transactions, relationships etc, in one place, in real time. CRUX is not a CRM tool but works alongside your CRM to help build the perfect customer DNA - one that is comprehensive, dynamic and supports actionability for the organizations across the customer journey.

Customer Analytics Aureus

Customer Single View

Everything about a customer in one place.

One Customer. One Identity

A single identify for customers across all product lines

Customizable KPIs

Measure and track what's relevant to your business and customer

Household Analytics

Get a better view of how your customers are organized

Wide Array of Enterprise Systems Integration

Don't lose a single customer data point.

Hosted on Secure Microsoft Cloud

Geography specific state of the art data security and privacy with Azure.

CRUX is a dynamic platform that supports the following use cases:



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Customer Records Processed

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