Aureus Analytics Appoints Frank Sentner to its Advisory Board

April 9, 2019 | Hartford, CT: Aureus Analytics, a provider of an AI-based customer experience platform, announced today that Frank Sentner has been appointed to its newly formed Advisory Board.

Frank is an industry veteran with over 40 years of experience providing technology solutions to the insurance industry. As a member of Aureus' Advisor Board, Frank will work with the Aureus U.S. team based in Hartford, Connecticut to continue evolving AI-based solutions with a focus on improving the customer experience for the North American insurance industry.

“I am very excited to welcome Frank Sentner to our Advisory board. Over the past few months, Frank has been an immense source of guidance and encouragement to the Aureus team. His vast experience and deep expertise will be of great value to us as we build and scale our business in North America,” said Anurag Shah, CEO, and Co-Founder of Aureus Analytics.

“Meeting Aureus Co-Founders Anurag Shah and Nitin Purohit was the most gratifying of many exciting experiences I've had as mentor for the first cohort of Startups at the Hartford InsurTech Hub.

"Although I have more than 40 years experience working in the insurance technology sector, it was humbling to realize that my knowledge of AI and Machine Learning was rudimentary when compared with the genius of the Aureus Analytics developers. As a member of the Aureus advisory team, I will do my very best to couple my U.S. insurance experience with their astonishing technology to produce solutions that will be sought after throughout the insurance industry," said Frank Sentner.

In September 1996, Frank started his second consulting practice, Sentwood Consulting, that is focused on improving the business processes of insurers, insurance brokerage firms, and insurance technology solution providers. He has managed major policy, billing, and claims system replacement projects for insurers and has provided strategic consulting. In the last 22 years, he has consulted for many organizations as diverse as The Council of Insurance Agents & Brokers, USI Insurance Services, Insurity Inc., and ACORD.

Frank led the development of the first ACORD forms-based agency policy and claims system while working for Insurnet in 1976. He started his first consulting firm in 1982, then merged it with two other founders in 1984 to form Creative Information Systems (CISCo) where he designed and developed Sagitta, the first ACORD AL3-based agency system, which is still used today by some of the largest insurance brokers in the world.

In 1992, CISCo merged with the Gemini division of Aetna to form CISGEM, which was acquired by Vertafore in 1995 and where Frank served as SVP of Technology until 1996. Vertafore was acquired by Bain Capital Private Equity and Vista Equity Partners from TPG Capital for $2.7 Billion in 2016 and Sagitta is still their flagship product for national insurance brokers like USI and BB&T. 

About Aureus Analytics

Founded in 2013 with operations in the United States and India, Aureus is the customer intelligence and experience company that enables insurers to deliver superior customer experience leading to greater customer retention, loyalty, and lifetime value. The AI platform has processed more than 40 million insurance policy data points and learns from a variety of structured and unstructured data sets to measure the customer experience in real time to determine a SentiMeter score for all customers. To learn more, visit