Improving Contactability by Using Household Analytics Case Study

Aureus used CRUX to help this insurer better understand their customer behavior and generate meaningful insights

Improving Contactability by Using Household Analytics

Although this customer's book of business was growing year-over-year, they had a high lapse rate of 30%. They needed a unique customer identity for each customer as well as a unique grouping of customers within a household.

Fill out the form to learn how Aureus Analytics helped this major insurer increase contactability.


Aureus Analytics Improving Contactability