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Marketing Specialist / Marketing Assistant/ Growth Marketing Specialist

Hartford, CT, USA

About Aureus:

Founded in 2013, Aureus is a global pioneer of artificial intelligence that provides customer experience solutions to help agents, brokers, carriers, and MGAs understand their clients on a deeper level. Through its DONNA platform, Aureus provides out-of-the-box solutions leading to higher customer retention, loyalty, and lifetime value for independent agencies. Aureus Analytics’ proprietary algorithm – called SentiMeter – uses deep text analytics and AI to measure the customer experience in real-time for policyholders. The company’s platform has processed over 61 million policy points globally and has over 3 billion in premium on the US platform.

Responsibilities:

  • Increasing Brand Awareness
  • Increasing inbound leads
  • Contribute to increasing product engagement

Job Description:

BRAND
  • Managing Social Media presence
  • Developing unique creatives across social media, emails & events to drive brand awareness and engagement
  • Plan co-marketing with partners
  • Manage website content
LEAD GENERATION
  • Managing and coordinating for events and conferences.
  • Managing lead gen campaigns across social media, emails, etc
PRODUCT ENGAGEMENT
  • Develop product engagement campaigns to drive increase in usage and adoption
  • Planning product releases and updates

Qualification & Experience:

  • High energy & proven creativity skills are a key to this role
  • A sense of humor and outstanding communication skills are a must
  • 3-5 years work experience in marketing, communications or public relations
  • Working knowledge of tools like HubSpot, Google Analytics, Hotjar, Userguiding, etc.
  • Working knowledge of paid social media advertising
  • Understanding of Independent Insurance Agency Market will be a big plus
  • Demonstrated experience in creating successful marketing and public relations collateral
  • Strong people skills.
Contact person: Maithily Shetty, Head HR, Aureus Analytics
 
If interested, please share your updated resume to maithily@aureusanalytics.com

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Interested? Apply now!