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Aureus Announces the Addition of DONNA to IIANC's Portfolio of Digital Tools for its Member Agencies


West Hartford, CT | December 1, 2022

Aureus Analyticsa global artificial intelligence technology company that provides customer experience solutions to the insurance industry announced Independent Insurance Agents of North Carolina (IIANC) has added DONNA to its portfolio of Digital Tools to help agencies to modernize and enhance their policyholder experience.

“Agents hear technology “buzz words” all the time, like artificial intelligence, machine learning, data analysis, predictive analytics, etc… But most of the time, it’s hard to grasp the application. They want to know, “how can this help me and my agency?” With DONNA, Aureus has built a platform that can bring these high-level concepts into actual practice for Main Street agencies. Agencies will be able to transform themselves through increased sales and retention, and we are proud to be able to introduce this type of technology to IIANC’s member agencies,” said Aubie Knight, Chief Executive Officer of IIANC.

DONNA is an Artificial Intelligence and Data Analytics Platform for Independent Agents & Brokers. DONNA helps Independent Agents make more money from their existing book of business.

The platform leverages machine learning to measure customer experience during the customer journey and predict future outcomes.

“We are thrilled to be able to extend the DONNA platform to the hundreds of member agencies of IIANC. IIANC has been a leader in identifying the best tools and resources for its members to grow their agencies and stay a step ahead of their competition. We look forward to working closely with the IIANC team and the members to help them grow their agencies,” said Anurag Shah, CEO and Co-Founder of Aureus Analytics.

Since the launch of DONNA, the platform has processed nearly $2B of premium. Within just a few months of adopting DONNA, agencies have seen significant business gains like an increase in Written Premium by 15.13%, Average Policies per customer by 3.5% and Average Premium per Customer by +7.76%.


The Independent Insurance Agents of North Carolina ("IIANC") is a statewide trade association representing nearly 900 independent insurance agencies in North Carolina, with more than 7,000 employees, who work to protect the insurance and financial needs of the state's citizens. IIANC members are Trusted Choice independent insurance agencies that can represent more than one insurance company. As a result, independent agents can offer clients a wider choice of auto, home, business, life, and health coverages. Trusted Choice independent agents not only advise clients about insurance, they recommend loss-prevention ideas, and if a loss occurs, the independent agent will work with the client until the claim is settled.

About Aureus Analytics

Founded in 2013 with operations in the United States and India, Aureus is the customer intelligence and experience company that enables insurers to deliver superior customer experience leading to higher customer retention, loyalty, and lifetime value. The platform has processed more than 65 million insurance policy data points from customers globally.

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Media Contact:

David G. Bourque

Aureus Analytics