Latest Updates on DONNA

Indium and Aureus Analytics Announce Partnership


Hartford, CT | September 29, 2021

Aureus Analytics, a global artificial intelligence technology company that provides customer experience solutions to the insurance industry announced that Indium has selected DONNA for its network of agencies.

With the addition of DONNA, Indium’s agency partners will have access to industry-best technology focused on driving new revenues, as well as the ability to share data, enabling valuable insights to grow their businesses. "I want to be very careful with how we talk about data. Weaponizing data is a key part of our strategy to be able to provide more complete, timely, and accurate insights for both our agents and carriers. And while data sharing is an expectation as we move forward, there has to be transparency and an exchange of value for everyone. DONNA will help us realize this vision by creating a comprehensive view of our collective data to inform better decisions and more meaningful actions, so we can all thrive together,” said Chad Eddy, CEO of Indium.

"We are excited to start working with Indium and their network of independent agencies to incorporate the DONNA platform into their growth strategies. This is a great example of Indium continuing to provide value to their agencies and making them future-ready," said Anurag Shah, Chief Executive Officer and Co-Founder of Aureus Analytics.

Developed with leading insurance industry experts, DONNA was explicitly designed for independent agencies and brokers to improve their policyholders' experience. The SaaS-based AI and Data Analytics platform leverages machine learning, natural language processing, and natural language generation to measure customer sentiment during the customer journey and predict future outcomes.

The DONNA platform plays a vital role in the vision for 1,000 of our agencies to earn $1M of revenue for their agency over the next ten years. We want our agencies to make money, and DONNA is part of our strategy to get them there,” said Eddy.

Since the launch of DONNA, the platform has processed over nearly $2B of premium from customers, including small independent agencies, large brokers, and insurance carriers.

About Indium
Indium (originally MarketSource Agency Network, LLC) was founded in 2005 by independent agents who collaborated and strategized on ways to help the independent agent stay independent. Today, everything Indium does is meant to challenge the established model of insurance, giving Indie Agents™ the edge they need to thrive, now and in the future. We do that by providing access to the most relevant markets, strategy, technology, and training. And, by weaponizing data we arm our partners with the most relevant strategic insights, analytics and benchmarks, making Indie Agents and the companies with whom we partner, winners. For more information, visit

About Aureus Analytics

Founded in 2013 with operations in the United States and India, Aureus is the customer intelligence and experience company that enables insurers to deliver superior customer experience leading to higher customer retention, loyalty, and lifetime value. The platform has processed more than 60 million insurance policy data points from customers globally. For more information, visit


Media Contact:

David G. Bourque

Aureus Analytics