Latest Updates on DONNA

Portal Insurance Selects DONNA to Improve and Deepen Relationships with Policyholders

Portal Insurance

Hartford, CT | June 3, 2021

Aureus Analyticsa global artificial intelligence technology company that provides customer experience solutions to the insurance industry announced that Portal Insurance has selected DONNA to improve and deepen relationships with their policyholders.

Portal Insurance agents and customer service representatives will actively use DONNA, enabling them to make better and faster decisions to service their policyholders. "We don't view technology like DONNA as replacing the relationship with a customer, but rather a tool that helps us further and improve the relationship," said Bradley Flowers, Founder of Portal Insurance.

"We are extremely thrilled to welcome Bradley Flowers and his team at Portal Insurance onto the DONNA platform. Portal has an incredibly high focus on delivering a superior customer experience, and we are very confident the DONNA platform will be a key market differentiator for them," said Anurag Shah, Chief Executive Officer and Co-Founder of Aureus Analytics.

Developed with leading insurance industry experts, DONNA was explicitly designed for independent agencies and brokers to improve their policyholders' experience. The SaaS-based AI and Data Analytics platform leverages machine learning, natural language processing, and natural language generation to measure customer sentiment during the customer journey and predict future outcomes.

"If I pull every single report in my AMS, I'm looking at past data. DONNA is pulling future data via predictive analytics, which is 180 degrees from our AMS. We are setting processes in place for our entire team to execute on the data DONNA provides for multiline and rounding out accounts," said Flowers.

Since the launch of DONNA, the platform has processed over $1.6B of premium from customers, including small independent agencies, large brokers, and insurance carriers.

About Portal Insurance

Portal Insurance is Mobile, Alabama's premier Independent Insurance Agency. We were born out of frustration due to the lack of insurance agencies and companies that put the customer first. At Portal, our purpose is to empower our customers through insurance, whether that means saving you money to free up your budget, putting you in a more secure position with your insurance or simply making your day better with our outstanding customer experience.

About Aureus Analytics

Founded in 2013 with operations in the United States and India, Aureus is the customer intelligence and experience company that enables insurers to deliver superior customer experience leading to higher customer retention, loyalty, and lifetime value. The platform has processed more than 60 million insurance policy data points from customers globally. For more information, visit


Media Contact:

David G. Bourque

Aureus Analytics