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Rogue Risk Selects DONNA for the Development of a Human Optimized Agency

Rogue Risk

The Forward-looking agency is investing in technology to help humans better serve their customers.

Hartford, CT | November 12, 2020

Aureus Analytics, a global artificial intelligence technology company that provides customer experience solutions to the insurance industry, and Rogue Risk, an independent commercial insurance agency, announced that Rogue Risk has selected DONNA to properly organize and use customer data providing an excellent customer experience for their clients.

Based in Troy, NY, Rogue Risk is redefining what it means to receive a best-in-class insurance experience. “We are building a ‘Human Optimized Agency’ to focus our staff on helping our clients manage their risk as opposed to administrative tasks, says Ryan Hanley, Founder of Rogue Risk.
Rogue Risk provides customized insurance packages for business insurance, workers’ compensation, and cyber liability insurance for businesses. The firm also offers personal insurance.

“Our goal is to avoid any pitfalls from day one and provide the best experience possible for our customers,” said Ryan Hanley, Founder of Rogue Risk.

“Rogue Risk is an example of how independent agencies are evolving by leveraging technology to help them move away from simply handling transactions to focusing on superior customer experiences in providing risk advice and insurance solutions,” said Anurag Shah, Chief Executive Officer and Co-Founder of Aureus Analytics.”

About Rogue Risk

Rogue Risk is redefining what it means to receive a best-in-class insurance experience. Too often, you are forced to struggle through the insurance buying process. You are left confused, questioning whether or not your time and money were spent well or wasted. For more information, visit

About Aureus Analytics

Founded in 2013 with operations in the United States and India, Aureus is the customer intelligence and experience company that enables insurers to deliver superior customer experience leading to higher customer retention, loyalty, and lifetime value. The platform has processed more than 60 million insurance policy data points from customers globally. For more information, visit


Media Contact:

David G. Bourque

Aureus Analytics